http://digg.com/newsbar/topnews/100_years_of_olympic_sponsorship
I thought it was appropriate to blog about the Olympic Games seeing as it’s only a couple weeks away. The blog site I chose was dig.com and the specific blog was titled 100 years of Olympic sponsorship. The purpose of this blog is to give insight on the Olympic Games sponsorship history and how the first modern Olympic Games have evolved since 1896. This topic is very diverse so I think it can draw attention from different types of audiences. I was personally star stuck by the fact that Coca Cola has been involved with sponsorships in the Olympics since 1928 at the Amsterdam Games. At the time, Robert Woodruff, the C.E.O of Coca-Cola, foresaw the future in the worldwide product in a worldwide event. This was one of the main reasons why the company has worked its way to the top and even sponsors the torch running in the Games. The context is important here because in the 1980’s sponsorship really took its turn and exploded with success. “Olympics could happen without sponsorship, but not on the scale that they are presented now. It’s a double edge sword, you have to take the money, but you have to make sure the way that it’s done is in a tasteful and appropriate manner for something like the Olympic Games.”
This short clip of the sponsorship history expresses interesting facts that have occurred over the Games’ years. I think this was the only way to show the history of sponsorships because of the fantastic visuals it provides for its audience. I really enjoyed this blog as I am avid dig viewer and a fan of the games. Personally I never really paid any attention to the hundreds of sponsorships seen during the games. I think it controls society. For example, if you want a drink, Coca-Cola is your primary choice; if you want a hamburger, look no further because McDonalds has you covered. And how are you going to pay for your delicious snack and iced cold beverage? That’s right, the only credit card company that floods the Games; Visa. Although it was published yesterday, comments about this video blog with erupt very soon as it catches the eyes of an interested audience like myself.
The Official Blog of WRTG 3007, Summer 2012 
I’ve never really thought about the sponsorships at the Olympic games before so this was an enlightening read. On one hand, the Olympics can be this huge impressive event because of the money that they get through sponsorships, but at the same time the sponsors do detract a bit from the game. But like you said it’s easy enough to ignore the sponsors and focus on the actual Olympic events. At the same time though, I think people are more susceptible to advertisement during the Olympics. This is because people get excited and involved in the games, so when they think of the Olympics they think of the excitement and emotions tied to them. And if advertising is closely intertwined with the idea of the Olympics then people start to associate those products with excitement, etc. But this still isn’t a powerful enough association that everyone will start drinking only coke so I suppose it doesn’t matter too much.